Associated Events Program

Best for high-impact activations looking for maximum visibility and close creative collaboration. Includes paid ads, eDM features, Facebook and Instagram posts, and a 1:1 meeting with the ADL Fashion Week Creative Team.

A great fit for events seeking strong digital promotion and solid exposure across social media and eDMs, without the full creative support of Package One.

Ideal for smaller or lower-cost events that still want to be included in the official program with essential support and promotion.

The Associated Events Program is a curated calendar of independently produced events presented as part of ADL Fashion Week. From retail activations and workshops to dining experiences, exhibitions, launches and panel talks, the program celebrates fashion and creativity across the city.

Applications are open to businesses, venues, designers, creatives, hospitality operators, retailers and community organisations looking to deliver an event aligned with the festival.

Events must be held within postcodes 5000 and 5006.

Your event should connect to fashion in some way. We encourage creative interpretations that feel authentic to your brand or business.

Yes. Approved events are required to purchase a marketing support package as part of participation in the program. Packages are designed to help amplify your event through festival marketing channels and increase visibility during ADL Fashion Week.

Marketing support packages may include inclusion on the official festival website, promotional support across festival channels, access to festival branding assets, PR opportunities and inclusion in campaign activity where relevant.

Yes. Events can be free or ticketed at price point of your choosing. Event organisers will retain all ticket revenue (minus booking fees).

Organisers are responsible for managing their own ticketing on the door, staffing and event operations.

All ticket revenue from an Associated Event is passed on directly to the event holder, except booking fees, as it will be deducted from the ticketing fee. ADL Fashion Week does not retain any percentage of the ticket sales.

All costs associated with running the event remain the event holder’s responsibility.

Ticket sales revenue will be distributed as per the appropriate ticketing platform terms and conditions. Event holders must provide bank details once their application has been accepted.

Absolutely. Collaboration is encouraged across the program. Businesses, designers, venues, artists and suppliers are welcome to partner on concepts and experiences.

We encourage joining the ADL Fashion Week Industry Facebook Group, where you can connect with potential collaborators, venues, creatives and suppliers ahead of applications opening.

No. Applications are reviewed to ensure alignment with the festival vision, program balance and overall event quality.

Yes. You’re welcome to submit more than one event application.

Applicants should have a well-developed concept, including indicative timings, location, format and intended audience. Final details may be refined after acceptance.

Upon acceptance of your event application, you will receive an invoice.

No. Associated Events are independently produced by participating organisers. Successful applicants are responsible for event delivery, staffing, permits, and operations.

We recommend attending the Associated Events Industry Info Session, where the festival team will walk through the application process, key dates, marketing support packages and best-practice tips for creating an event.

There is no financial support currently available from ADL Fashion Week. Applicants are encouraged to apply for external funding or grants should they require financial assistance to fulfil their events.

Yes, the ADL Fashion Week ticketing platform is integrated into the festival website, online program and reporting.

Runways, workshops, discussion panels, film screenings, fashion and food pairings - if you’ve got a creative idea for an event, we want to hear it!